Jackson Reece – Kinder by Nature
Jackson Reece produce a range of eco-friendly, organic and plastic free baby wipes under the Kinder by Nature brand.
Raise awareness of the brand and promote the brands eco-friendly credentials in two specific areas of the U.K. – North West of England and London.
Reach parents and expectant mothers in the Liverpool, Newcastle areas in England with targeted television advertising promoting the Plastic Free pack..
Expectant mothers and mothers of children 0-2 years
In order to reach this very tightly targeted audience we tapped into Sky Adsmart and created a highly targeted campaign using Sky and Virgin channels.
We choose television as the most effective medium to convey the brand message and create an emotional attachment with the audience.
Sugarrush Creative undertook the commercial production while we looked after media selection, copy clearance, campaign scheduling and reporting.