Brand design & redesign.

Branding is essential for progressing your business. Holding a consistent brand message across all media and within the minds of your team and your customers is vital for a coherent vision for the future.

We revel in branding design from logo design, through font choices, imagery styling, colour palette and copy tone of voice. We know that our hard work for each element is vital to telling your authentic brand story, and in informing the marketing materials you create for the future.

Portfolio.

 

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Lusso Tan

Branding & packaging design.

Luxury layered tanning skincare that helps to conceal imperfections & enhance the natural skin tone. Organic, paraben free formulas create shades evocative of the warm Mediterranean Summer.

We partnered with Lusso Tan from their beginning to create the brand story, logo, tone of voice, font collection, colour palette and packaging. The Lusso Tan client tans to feel good not simply look good, so we used gold foiling to evoke aspirational luxury balanced by a spacious light warm base to feel airy, fresh and not too serious.

Nichola Hawes Clinic

Branding and promotional material.

Beauty, discretion and professionalism

We were invited to rebrand Nichola’s business to coincide with the launch of her new purpose built clinic space, 

The clinic is a highly professional business offering treatments that clients will feel are deeply personal, so we designed the brand to give a sense of this balance. 

Our message – this is a person not a faceless clinic, they see you as an individual. Your experience with the clinic will feel clean, reliable, professional, warm & beautiful.

Wardens of Newtownards
sistine beauty website design fultonamc belfast

Portadown Wellness Centre

Branding

 

Portadown Wellness Centre is an exceptional initiative launched to help those living with mental health issues, offering treatment encouragement and support.

We came in at the beginning of their creation, producing their website & social media platforms and their branding. We designed the branding to be strong, simple and evocative of the goals of the centre – to bring back the sun from behind the cloud. The result is a fresh, recognisable brand that feels both professional and welcoming.

Wardens

Redesign of established brand

Wardens, the much loved department store in Newtownards, was established in 187.  It’s brand had evolved over the decades, but had begun to feel a little out of date when we were invited to revive it with a sympathetic redesign.

With this project we were strongly aware of the attachement loyal customers would have to the existing brand feel and so we found a way to refresh the brand without stripping it of it’s character.

Overall we strengthened the colour palette, chose traditional style fonts with a lighter touch,  we advised on product imagery use and gave a full rework to the logo.

For the logo we refreshed the fonts and added the tag line to enhance the brand message.  We also chose to create an iconic “W” by refining the font, strengthening the box and adding the slim outlines. This retained a traditional feel but with a more modern sensibility and has allowed the “W” to become a logomark shorthand, used elegantly across marketing channels.

Wardens of Newtownards

Our approach.

Listen

We kick off with questions, getting to the root of what you feel you need, what you know you want and your understanding of what your audience will respond to, to create a clear vision and brief for your project.

Understand

We complement the brief with our own research into your sector and competition, we may create a moodboard or dive straight into creating first concepts to discuss and critique with you.  

Create

We then develop your prefered concept into into final logo artwork. For full branding projects we continue, creating your brand guideline document incl. fonts, colour palette, image style, tone of voice, etc.

Our work.

We love working with different clients and in different sectors, using skills and knowledge acquired over many years. Add in the satisfaction that comes from helping our clients achieve their goals, and this is what motivates all our work.